Il libro come merce=The book as a commodity


The book as a commodity. In the last decades we are witnessing in the publishing world a deep transformation greatly caused by the concentration of pusblishing houses. The personalized editor has been replaced by the mass marketing of the book loosing its true purpose; the distribution of intellectual values and sense of merchandise of honour.

DOI Code: 10.1285/i22840753n5p169

Keywords: book; commomdity; editor; marketing; merchandise of honour

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