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Fiabe memetiche e fiabe mediatiche. Limiti e prospettive di un genere crossmediale


Abstract


The transition from orality to writing and from analogue to digital has had deep consequences on the traditional oral heritage. Even though fairy tales have suffered from this impact much more than other genres, they have shown a high degree of adaptability to the most diverse media. This work aims to verify the repercussions digital and virtual systems have had on fairy tales in order to explore possible future scenarios.

DOI Code: 10.1285/i22804250v11i1p41

Keywords: memetic fairy tales; mediatic fairy tales; folk culture; orality; cross-media

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