Linguaggi visuali per la comunicazione pubblica digitale. Prospettive oltre l'emergenza = Visual languages for digital public communication. Perspectives beyond the emergency

Abstract

Visual communication is considered one of the most effective way to express institutional contents and therefore a strategic field for public sector communication. In order to explore how visual languages – such as infographics, icons, maps, tables, pictograms, etc. – are adopted by Italian Public Administrations in their digital spaces, the contribute aims at investigating the infographic contents in the instituional timelines. Which are the opportunites and the risks to test these visual languages? Are there significant differences in the use of infographics among the Italian Regions and the Ministry of Health? Which contents are more often expressed by visuals? This study is a second step research: in the first phase we have paid attention to the large use of infographics during the pandemic, when they were urged to the emergency; the second step examines the current use of visual communication, after the pandemic, in the daily routines to inform citizens on a wider range of public issues and services.