On some models of customer loyalty


Business databases are sources of information that a company can use together with analyses of business statistics for acquiring knowledge of its own customers. Such large availability of information allows companies to devise new models of market segmentation, customer satisfaction and customer loyalty, which require great amount of data. We investigate the possibility of defining new types of customer loyalty by using strategies of market segmentation and statistical indexes of customer satisfaction.

DOI Code:

Keywords: Market segmentation; customer satisfaction; customer loyalty

Full Text: PDF

Creative Commons License
This work is licensed under a Creative Commons Attribuzione - Non commerciale - Non opere derivate 3.0 Italia License.